One thing that was appealing about ONE Championship’s U.S. broadcast deal with Turner Sports is the door being open for some cool cross promotion, and we got a taste of that Friday night. Former UFC fighters Eddie Alvarez and Sage Northcutt , who signed with ONE Championship last year, made an appearance on “Inside the NBA” with host Ernie Johnson, Shaquille O’Neal, Charles Barkley, and Kenny Smith. For you hardcore MMA fans who don’t pay attention to the NBA, just know that Shaq and Chuck always needle the hell out of each other, and it produces some of the funniest sports moments on TV. That was pretty much the case here, too. Check it out
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