The UFC’s top-tier talent seems to be awakening to the idea that the promotion’s parent company might need them every bit as much as they need the UFC right about now. One of the running subplots in the UFC’s mad dash to become the first sport back up and running during the coronavirus pandemic is the endless trickle of headlines among business press suggesting that the UFC’s ownership group, Endeavor, has hit fierce financial headwinds. On Monday, The Los Angeles Times reported that Endeavor secured a $260 million loan to get through the pandemic. The Wall Street Journal said Endeavor’s business has dropped 70 percent. One of its divisions, William Morris Entertainment, recently enacted reductions that affect 20 percent of its staff, announced right around the time UFC president Dana White gleefully anticipated layoffs in other industries
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Jon Jones and Henry Cejudo seem to understand the situation. Do other UFC stars? – MMA Junkie