During the build-up to UFC 229, Conor McGregor pushed his Proper No. Twelve Irish whiskey on us every chance he got. On two separate occasions – at the open workouts and pre-fight press conference  – McGregor got thousands of fans to all chant on command: “(Expletive) the Jameson brothers!” That, of course, was a direct diss against Jameson, the world’s most popular Irish whiskey brand. So how does McGregor’s whiskey stack up against it?

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Proper No. Twelve vs. Jameson: Which Irish whiskey did Mike Jackson choose? – MMA Junkie

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