BAD MMA - The origins of combat™ » Kevin Harvick https://www.badmma.com The BADDEST Brand on the Planet™ Fri, 24 Jul 2026 06:38:48 +0000 en-US hourly 1 USA TODAY: Why Donald Cerrone tapped NASCAR’s Kevin Harvick for representation https://www.badmma.com/usa-today-why-donald-cerrone-tapped-nascars-kevin-harvick-for-representation.html https://www.badmma.com/usa-today-why-donald-cerrone-tapped-nascars-kevin-harvick-for-representation.html#comments Mon, 24 Jun 2013 16:30:00 +0000 BAD MMA News http://www.badmma.com/usa-today-why-donald-cerrone-tapped-nascars-kevin-harvick-for-representation.html If UFC lightweight contender Donald “Cowboy” Cerrone’s hunch is correct, a conversation that started over a cold beer might end up being responsible for a significant change in the sport of MMA. “I was at Texas Motor Speedway, and we were drinking beer with some NASCAR drivers,” Cerrone told USA TODAY Sports and MMAjunkie.com (www.mmajunkie.com). “I didn’t know who Kevin Harvick was at the time, but they were handing out Michelob Ultra. I was like, ‘Man, who’s the Budweiser guy? Let’s get that guy over here with some beer.’ Kevin was like, ‘That’s actually me,’ and he brought a case out.

Go here to see the original:

USA TODAY: Why Donald Cerrone tapped NASCAR’s Kevin Harvick for representation – MMA Junkie

]]> https://www.badmma.com/usa-today-why-donald-cerrone-tapped-nascars-kevin-harvick-for-representation.html/feed 0 Kevin Harvick, Inc. Adds Athlete Management to Its NASCAR Clientele, Signs UFC’s Donald Cerrone https://www.badmma.com/kevin-harvick-inc-adds-athlete-management-to-its-nascar-clientele-signs-ufcs-donald-cerrone.html https://www.badmma.com/kevin-harvick-inc-adds-athlete-management-to-its-nascar-clientele-signs-ufcs-donald-cerrone.html#comments Thu, 20 Jun 2013 23:55:35 +0000 BAD MMA News http://www.badmma.com/kevin-harvick-inc-adds-athlete-management-to-its-nascar-clientele-signs-ufcs-donald-cerrone.html Kevin Harvick, Inc., owned by NASCAR driver Kevin Harvick and wife DeLana, has been a part of NASCAR for a decade and will reach outside of the auto racing industry for the first time to manage athletes.  The company announced on Thursday that it has signed UFC lightweight Donald “Cowboy” Cerrone as its first client. “It’s an honor and privilege to have this new relationship with Kevin (Harvick) and KHI,” stated Cerrone, currently ranked sixth in the UFC lightweight division. “I have learned a lot from Kevin and his management team over the last year and look forward to a long-lasting relationship both in and out of the Octagon.” Under Harvick and the KHI management team’s direction, KHI earned two NASCAR Camping World Truck Series championships and 53 wins in the NASCAR Nationwide and Truck Series in its decade of competition. The signing of Cerrone isn’t Harvick’s first experience with the mixed martial arts industry.  Mixed martial arts apparel company Tapout sponsored Harvick’s Nationwide Series car driven by Elliot Sadler in last year’s March race at Las Vegas Motor Speedway. It was the apparel company’s first sponsorship outside of fighting.  It also sponsored Harvick’s NASCAR Camping World Truck Series truck at Michigan International Speedway, which was driven by Harvick. Harvick is a fan of mixed martial arts and recently worked out with top UFC welterweight contender Johny Hendricks . KHI’s entrance into athlete management could change the landscape of sponsorship deals

Go here to see the original:

Kevin Harvick, Inc. Adds Athlete Management to Its NASCAR Clientele, Signs UFC’s Donald Cerrone – MMA Weekly

]]> https://www.badmma.com/kevin-harvick-inc-adds-athlete-management-to-its-nascar-clientele-signs-ufcs-donald-cerrone.html/feed 0