BAD MMA - The origins of combat™ » Majority Stake https://www.badmma.com The BADDEST Brand on the Planet™ Fri, 24 Jul 2026 06:38:48 +0000 en-US hourly 1 Bellator inks broadcast deal in United Kingdom with Viacom-owned VIVA https://www.badmma.com/bellator-inks-broadcast-deal-in-united-kingdom-with-viacom-owned-viva.html https://www.badmma.com/bellator-inks-broadcast-deal-in-united-kingdom-with-viacom-owned-viva.html#comments Fri, 07 Jun 2013 03:30:00 +0000 BAD MMA News http://www.badmma.com/bellator-inks-broadcast-deal-in-united-kingdom-with-viacom-owned-viva.html Bellator’s broadcast reach now extends to 116 countries after inking a deal to bring tournament action to U.K. MMA fans. The Viacom-owned VIVA channel is set to broadcast Bellator MMA events starting this month with Bellator 96, which kicks off the promotion’s “Summer Series,” the promotion announced today in a press release. Bellator’s ninth season begins in September. Viacom also owns a majority stake in Bellator after a deal struck in October 2011. VIVA boasts a broadcast reach of 26 million homes and garners half its audience from the 16-34 year-old demographic, with 3.7 million young viewers tuning in monthly, stated the release.

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Bellator inks broadcast deal in United Kingdom with Viacom-owned VIVA – MMA Junkie

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