For Spike TV, a shifting combat-sports strategy in its post-UFC era

BAD MMA News — Mon, 15 Jul 2013 22:15:00 +0000

If you ask Spike TV President Kevin Kay why he decided to sign a multiyear deal with a kickboxing organization, he’ll tell you it’s simple, really. There’s no detailed research behind it, no intense demographics studies. None of that. “I love kickboxing,” Kay told MMAjunkie.com (www.mmajunkie.com). “That’s the true answer.” The question is, do fight fans love it

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For Spike TV, a shifting combat-sports strategy in its post-UFC era – MMA Junkie

Spike TV adds GLORY kickboxing to its combat sports programming lineup

BAD MMA News — Thu, 27 Jun 2013 20:30:00 +0000

Spike TV, which has been in the MMA business since 2005, now will add kickboxing to its arsenal. The cable channel on Thursday announced a deal with kickboxing promotion GLORY Sports International to air events on select Saturday nights starting this fall. The multiyear deal will see the network broadcast two-hour primetime events, Spike and GLORY said. GLORY got its start in 2006 in Holland as Ultimate Glory. But in its current incarnation, the promotion began staging events in mid-2012

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Spike TV adds GLORY kickboxing to its combat sports programming lineup – MMA Junkie

BAD MMA - The origins of combat™ » Multiyear Deal

For Spike TV, a shifting combat-sports strategy in its post-UFC era

Spike TV adds GLORY kickboxing to its combat sports programming lineup