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Bellator 98 Struggles in the TV Ratings Game, Although Main Event Delivers

BAD MMA News — Wed, 11 Sep 2013 01:26:35 +0000

Bellator MMA kicked off its ninth season on Saturday night with Bellator 98: Shlemenko vs. Cooper . The season opener delivered an average of 437,000 viewers over the course of the three-hour broadcast on Spike TV. Bellator faced some stiff competition, launching Season 9 opposite college football and NASCAR, which was reflected in the ratings

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Bellator 98 Struggles in the TV Ratings Game, Although Main Event Delivers – MMA Weekly

NASCAR’s Phoenix International Raceway sponsors UFC champ Benson Henderson

BAD MMA News — Wed, 21 Aug 2013 18:30:00 +0000

UFC lightweight champion Benson Henderson has a new sponsor – as well as pace-car duties at the NASCAR Sprint Cup Series at Phoenix race in November.

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NASCAR’s Phoenix International Raceway sponsors UFC champ Benson Henderson – MMA Junkie

Video: FOX Sports 1 commercial featuring Georges St-Pierre, Dana White

BAD MMA News — Wed, 17 Jul 2013 16:30:00 +0000

The new FOX Sports 1 cable network on Tuesday unveiled a new commercial during the Major League Baseball All-Star Game on FOX, and the UFC was prominently featured. The commercial’s theme is one of comebacks, and one of the commercial’s stars is UFC welterweight champion Georges St-Pierre . “GSP” is shown getting the business end of a beating inside the octagon – including being taken down by his opponent, something which rarely happens to the champ. But later in the commercial, St-Pierre mounts his rally and lands a head kick to go on to the win. The commercial also features the NFL, MLB, NCAA football and basketball, NASCAR and boxing, all sports that will be part of the new FOX Sports 1 network when it launches on Aug. 17. On that launch date, the UFC will debut on the network with UFC Fight Night 26 (previously called “UFC on FOX Sports 1 1″), which features a light heavyweight main event between Chael Sonnen and Mauricio Rua from TD Garden in Boston. UFC President Dana White and former boxing heavyweight champion – and UFC fan – Mike Tyson also make an appearance in the commercial.

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Video: FOX Sports 1 commercial featuring Georges St-Pierre, Dana White – MMA Junkie

UFC outspent PGA, MLB, NASCAR and NBA with 2012 lobbying efforts

BAD MMA News — Mon, 15 Jul 2013 20:45:00 +0000

Only the National Football League spent more on lobbyists than the Ultimate Fighting Championship this past year on Capitol Hill. The industry-leading fight promotion shelled out $620,000, double the amount of Major League Baseball and nearly five times the National Basketball Association’s payout, according to the Center for Responsible Politics . The NFL dwarfed all major sporting organizations with $1.14 million. The UFC’s 2012 figures represent a 51 percent increase from the previous year, in which parent company Zuffa spent $410,000 in Washington, and a 158 percent increase from $240,000 in 2008, when CRP first tracked lobbying records. This year, Zuffa has spent $110,000. Records for the most recent fiscal quarter are not yet available. A pair of firms – Brownstein, Hyatt, Faber and Schreck LLP, as well as SB Consulting – represent the UFC. The promotion’s co-chief operating officer, Lawrence Epstein, told MMAjunkie.com (www.mmajunkie.com) that the firms are used to educate legislators on MMA and to push for tougher anti-piracy laws that could stem financial losses from illegal streaming. In late 2011 and early 2012, the lobbyists also discussed Zuffa’s “competition policy,” filings show. Epstein said the designation refers to an anti-trust investigation by the Federal Trade Commission, which closed in January 2012. As of late, legislative turnover in both houses of Congress and fierce opposition to recent anti-piracy legislation have made changing the law a tough fight. “I think we’ve got a lot of work to do,” Epstein said. “There is a general sort of bias that has anything to do with intellectual property because of the fallout from [the Stop Online Piracy Act] and [Protect IP Act].” This past year, Zuffa took a gut punch when the controversial anti-piracy bills were shot down amid public outcry.

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UFC outspent PGA, MLB, NASCAR and NBA with 2012 lobbying efforts – MMA Junkie

USA TODAY: Why Donald Cerrone tapped NASCAR’s Kevin Harvick for representation

BAD MMA News — Mon, 24 Jun 2013 16:30:00 +0000

If UFC lightweight contender Donald “Cowboy” Cerrone’s hunch is correct, a conversation that started over a cold beer might end up being responsible for a significant change in the sport of MMA. “I was at Texas Motor Speedway, and we were drinking beer with some NASCAR drivers,” Cerrone told USA TODAY Sports and MMAjunkie.com (www.mmajunkie.com). “I didn’t know who Kevin Harvick was at the time, but they were handing out Michelob Ultra. I was like, ‘Man, who’s the Budweiser guy? Let’s get that guy over here with some beer.’ Kevin was like, ‘That’s actually me,’ and he brought a case out.

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USA TODAY: Why Donald Cerrone tapped NASCAR’s Kevin Harvick for representation – MMA Junkie