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Fuel TV Re-Brands as Fox Sports 2, Launches Alongside Fox Sports 1; Will Still Feature UFC

BAD MMA News — Wed, 07 Aug 2013 00:41:37 +0000

It’s been one of the worst kept secrets in TV land, but Fuel TV is officially going to get the re-branding treatment on Aug. 17 when parent company Fox launches Fox Sports 1 and Fox Sports 2. The promotional focus has been almost entirely on the launch of Fox Sports 1, which itself is a re-branding of Fox’s Speed Channel. Fox Sports 2 has been getting the soft launch treatment, since it plays a supporting role to Fox Sports 1’s lead. Just as it has been under the Fuel TV brand, Fox Sports 2, however, will continue to be a bastion of UFC programming from live fights to weigh-ins to UFC Ultimate Insider and more

Fuel TV Re-Brands as Fox Sports 2, Launches Alongside Fox Sports 1; Will Still Feature UFC – MMA Weekly

UFC 163 Prelims TV Ratings Suffer From Lack of Promtion and Difficult Summer Season

BAD MMA News — Tue, 06 Aug 2013 21:18:04 +0000

UFC 163: Aldo vs. Korean Zombie failed to drive much interest heading into Saturday’s pay-per-view event, which emanated from Rio de Janeiro, and that was reflected in the TV ratings for the preliminary bout broadcast on FX. The UFC 163 Prelims on FX attracted an audience of 1,000,000 viewers for the four-bout, two-hour broadcast. UFC 163 admittedly suffered from a lack of promotional attention overall with the launch of Fox’s new nationwide sports network, Fox Sports 1, and the re-branding of Fuel TV to Fox Sports 2, receiving the lion’s share of the media giant’s focus.

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UFC 163 Prelims TV Ratings Suffer From Lack of Promtion and Difficult Summer Season – MMA Weekly

Reminder: ‘Countdown to UFC 163′ debuts tonight on FUEL TV

BAD MMA News — Tue, 30 Jul 2013 15:30:00 +0000

As a reminder, the UFC’s traditional pre-event show returns tonight with the debut of “Countdown to UFC 163: Aldo vs. Korean Zombie” on FUEL TV. The one-hour special previews the card’s headlining featherweight title fight between current champ Jose Aldo (22-1 MMA, 4-0 UFC) and his challenger, “The Korean Zombie,” Chan Sung Jung (13-3 MMA, 3-0 UFC). The show debuts at 11 p.m. ET (8 p.m. PT) and is also expected to look at a handful of other key matchups on the card. Replays air throughout the week on FUEL TV and FOX Sports Net affiliates. UFC 163 takes place Saturday at HSBC Arena in Rio de Janeiro

For Spike TV, a shifting combat-sports strategy in its post-UFC era

BAD MMA News — Mon, 15 Jul 2013 22:15:00 +0000

If you ask Spike TV President Kevin Kay why he decided to sign a multiyear deal with a kickboxing organization, he’ll tell you it’s simple, really. There’s no detailed research behind it, no intense demographics studies. None of that. “I love kickboxing,” Kay told MMAjunkie.com (www.mmajunkie.com). “That’s the true answer.” The question is, do fight fans love it

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For Spike TV, a shifting combat-sports strategy in its post-UFC era – MMA Junkie

Spike TV and Glory Sports International Partnership Brings Kickboxing to the Network

BAD MMA News — Thu, 27 Jun 2013 20:43:05 +0000

Spike TV brought live MMA back to its network earlier this year with the debut of Bellator MMA . On Thursday, the network announced the addition of Glory Sports International’s kickboxing to its combat sports offerings. Beginning in the Fall of 2013, Spike will broadcast two-hour live events from around the world in primetime on select Saturday nights as part of a multi-year partnership. “We are thrilled to partner with GSI in bringing Spike TV’s audience the incredible action and intensity of GLORY’s fight league, which feature the best kickboxers in the world,” said Jon Slusser, Senior Vice President, Sports and Multiplatform Programming, Spike TV. “Viewers will quickly see this as the perfect complement to our coverage of Bellator, the world’s leading tournament-based MMA promotion.” “Spike has established itself as the home of combat sports in a way that is unique.