A new $28 million investment will provide the PFL with “growth capital” as it heads toward its first postseason, according to president Carlos Silva. The cash infusion, announced today as a Series B investment, goes toward a variety of projects the PFL is working on, Silva today told MMAjunkie. Those include: Developent of new shoulder programming about PFL fighters Analytics-driven stats to further break down fights for PFL viewers Expansion of the PFL roster and talent development for future PFL seasons The funding also adds to the promotion new investors, including celebrities Kevin Hart and Tony Robbins, in addition to further backing from Washington Capitals majority owner Ted Leonsis and reality TV show titan Mark Burnett. Silva credits Leonsis and Burnett for connecting the promotion with Hart and Robbins, who haven’t previously been tabbed as MMA backers, though they’re not the first to reportedly throw down money on the sport . “They just have incredibly passionate followers, so it just creates a great base for us,” Silva said.