Filed under: News , UFC , Videos An unforgettable 2016 fight between  Dooho Choi and Cub Swanson apparently forced the UFC digital team to rethink its promotional process. Prior to scheduled events, UFC officials often release “free fights” on YouTube. They usually feature an upcoming headliner or co-headliner in a past victory. With Choi, though, the team highlighted one of his losses, though it was hardly a typical defeat. At UFC 206 in December 2016, Choi – “The Korean Superboy” who’s won three straight fight-night bonuses to become a quick fan favorite – fought perennial contender Swanson in a bout that earned widespread “Fight of the Year” consideration. And for good reason.

Excerpt from:

A UFC free fight – highlighting the loser? Makes sense with Dooho Choi vs. Cub Swanson – MMA Junkie

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