News of the UFC’s sale to William Morris Endeavor and International Management Group seemed to be everywhere on Monday morning. And by everywhere, I mean all those places that usually don’t care too much what goes on inside the MMA bubble, which is kind of weird for those of us who live in here. Driving my daughter to school, I heard NPR’s “Marketplace” report on the sale.

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What makes the UFC as valuable as ‘Star Wars’? Three possible explanations – MMA Junkie

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