One of the reasons Bellator could become more attractive to prospective free-agent fighters is the UFC Athlete Outfitting Partnership with Reebok. The UFC-Reebok deal certainly hasn’t received better than a mix of positive and negative reactions since coming about in Dec. 2014. Related So, when is Bellator returning to pay-per-view? Scott Coker has a plan It certainly weighed heavily on Bellator light heavyweight champion Ryan Bader, who signed with Bellator in March after eight years in the UFC and won the title over Phil Davis at Bellator 180
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