When asked about the greatest of all time, UFC CEO  Dana White didn’t hesitate to answer.  He said, ‘Jon Jones.’  In an  interview with Lex Fridman , White discussed what made Jones the UFC GOAT, and why there’s no doubt about it.   “He’s never been beat.  He destroyed everybody at light heavyweight which at the time was the toughest weight class in the company, in the sport.  Then he moved up to heavyweight.