Filed under: Featured , News , UFC UFC documents detail the importance of pay-per-view sales to total revenue, and one star shines brighter than the others Even with media rights deals across the globe, a domestic TV deal with FOX networks at home, and an over-the-top streaming service to reach fans online, pay-per-view is still where the UFC’s bread is buttered. According to investor documents obtained by MMAjunkie, 38.6 percent of the UFC’s total 2015 revenue of $609 million came from pay-per-view sales, making it the single biggest driver of UFC revenue. Documents also maintain that sales reached record levels for the UFC in 2015, driven in part by a shift in strategy, but also by the emergence of UFC featherweight champion Conor McGregor , who in just two events accounted for slightly more than a quarter of that year’s pay-per-view sales. The presentation, prepared in July prior to the finalization of the UFC’s sale to WME-IMG, details the UFC’s various sources of revenue as part of its pitch to investors. By far, the bulk of the UFC’s income stems from content, both in the form of domestic and international rights fees, as well as pay-per-view sales and subscriptions to the UFC Fight Pass streaming service.