Video: UFC 306 creative panel gives insight to first-ever live sporting event at Sphere in Las Vegas
LAS VEGAS – In just a few days, UFC 306 will become the first-ever live sporting event from Sphere. The unique venue will host the Mexican Independence Day-themed event, which will include two fantastic title fights on Sept. 14. As a part of fight-week activities, a panel of the creative team gathered to give insights to reporters, including MMA Junkie, about what to expect this Saturday and explain some of the challenges they faced. The panel included a trio of UFC executives: chief content officer Craig Borsari, senior vice president of production and programming Chris Kartzmark, and senior vice president of global brand and creative Heidi Noland