The UFC is getting into business with one of the world’s leading online retailers. Friday, the promotion announced a new multiyear partnership with Zappos, a Las Vegas-based company owned by Amazon that is known primarily for its shoe sales. Zappos will become the UFC’s exclusive wholesale manufacturer and distributor of UFC merchandise, according to a news release. Officially licensed UFC merchandise will be available at Zappos.com starting Monday
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Amazon-owned and Las Vegas-based Zappos named UFC’s official U.S. licensing partner – MMA Junkie