Scott Coker (This story originally appeared in today’s edition of USA TODAY .) HOUSTON – Nearly seven years after the promotion hosted its first MMA event, Bellator may finally be hitting its stride. Long viewed as an inferior alternative to the industry-leading UFC, the Bellator brand is currently riding higher than ever under the leadership of president Scott Coker, a 30-year promoter who took over the Bellator helm in 2014. “Our TV ratings have gone up,” Coker tells USA TODAY Sports and MMAjunkie. “Our gates have also gone up. Our sponsorships have gone up, and our international distribution and international dollars have gone up significantly
Read this article:
For Scott Coker, Bellator is proving to be MMA’s healthy No. 2 – MMA Junkie