Filed under: News , UFC The UFC sold this past July for about $4 billion, or $3.775 billion and a quarter-billion in earn-outs, if you want to get technical. But when the promotion’s former owners were considering which buyout offer it would accept from multiple bidders, they could have gotten more cash – $5 billion, or an additional $975 million, to be exact. “There were two groups that came in for more money than (current UFC co-owner) Ari (Emanuel),” said UFC President Dana White on the UFC Fight Pass series “ The Exchange .” “There was one for $5 billion.” The problem, according to White, was that he and brothers Lorenzo and Frank Fertitta weren’t sold on the other bidders’ vision for the new company.
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Former UFC owners turned down $5 billion buyout offer, per Dana White – MMA Junkie