Victor Cui What’s the reason for ONE Championship’s staying power in Asia? A lot of good contacts, and a different philosophy. “In the West, the brand around the sport is about blood and guts, machismo, disrespecting your opponent, trash talking, throwing water bottles in their face at press conferences, and swearing and insulting their families, and their wife or parents or mother or whatever it might be,” Cui told MMAjunkie during a conference call Monday in support of its “One Championship: Warrior Kingdom” event slated for March 11 in Bangkok, Thailand. “All of that stuff is accepted and encouraged in the sport in the West, whereas in Asia, we’re completely the opposite of that.” Cui said the reason you don’t see press conference melees, a la Conor McGregor vs. Nate Diaz 2 or Jon Jones vs. Daniel Cormier, is because ONE Championship fighters don’t bring that spirit to their work.
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