According to Reebok executive John Lynch, the company wanted to partner with an athlete “who had explosive speed, and bold, confident style.” Enter Anthony Pettis . The athletic clothing and shoe giant today announced a new partnership with the UFC lightweight champion. It comes a week after the 27-year-old fighter announced a Wheaties sponsorship . Terms of the Reebok deal were not disclosed. However, according to today’s announcement, Pettis will help the company promote ZJet, a new running show. “As a leading fitness brand, Reebok is very excited to team up with UFC lightweight champion Anthony Pettis,” stated Lynch, Reebok’s global vice president of fitness marketing
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Reebok announces partnership with UFC champ Anthony Pettis – MMA Junkie