Endeavor, the talent agency that owns 50.1 percent of the UFC, has agreed to buy the remaining nearly half of the company. According to multiple reports from an initial public offering filing Wednesday, the talent agency run by Ari Emanuel soon will own 100 percent of the UFC. Proceeds from its IPO are expected to help finance Endeavor’s buyout of the other current owners of the promotion. Much of the other 49.9 percent is owned by the Silver Lake and KKR investment firms. Endeavor first went down the IPO road in 2019, but ultimately pulled out of the effort. Endeavor reportedly struggled financially in 2020 due to the pandemic, but the one property that kept it flowing the most was the UFC.
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Reports: Endeavor finalizes agreement to own UFC in full – MMA Junkie