CHICAGO – If a major promotion is willing and the broadcast deal makes sense, Bellator president Scott Coker is willing to cross-promote. History has shown major MMA promotions generally don’t go head-to-head with one another, but Bellator has been an outlier. Since Coker took over the reigns in 2014, Coker has put on events with Glory Kickboxing and RIZIN. Bellator-RIZIN cross-promotion cards have turned into an annual year-end event, but this year’s is a little different .
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