The money that changed hands when the UFC sold in July to a group led by entertainment powerhouse WME-IMG was slightly lower than the reported $4 billion, according to an investor document obtained by MMAjunkie that details the transaction. But money that will change hands if the new promotion hits earnings goals will kick it over that mark. WME-IMG, backed by Silver Lake Partners and KKR, paid the former owners $3.775 billion up front for the industry-leading MMA promotion, while about $200 million went to banker fees and other expenses.
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