James Elliott UFC EMEA Content Director James Elliott is being promoted to the division’s vice president and general manager, a press release announced Wednesday. Elliott will report to UFC Chief Global Brand Officer Garry Cook and oversee the expansion of the UFC’s European schedule as well as secure “key” broadcast partnerships. “UFC has a strong commitment to the European market and I am thrilled to help lead the organization’s thriving business in the region,” he stated in the release. “By leveraging key broadcast partnerships and exciting live events that have sold out some of the biggest arenas in Europe, UFC is poised to expand its global reach for years to come.” Elliott is credited with expanding the UFC’s broadcast footprint in Europe by “leveraging key partnerships” with UK TV partner BT Sport and the free-to-air UK channel PICK as well as deals in the Czech Republic, Slovakia and Russia with the All-Russia State Television and Radio Broadcasting Company (VGTRK)
Read the original:
UFC promotes James Elliott to VP and General Manager of UFC EMEA – MMA Junkie