The WWE and Endeavor, the company that runs the UFC, are official as TKO, a new $21.4 billion sports entertainment company. Executives from TKO rang the opening bell at the New York Stock Exchange on Tuesday to signal the start of the new publicly traded company that houses the UFC and WWE brands. Endeavor Group Holdings Inc. has a 51 percent controlling interest in the new company. Existing WWE shareholders hold a 49 percent stake. The new business will be lead by Endeavor CEO Ari Emanuel
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UFC, WWE ring bell on new TKO parent company: Merger official – MMA Junkie