The UFC will bring International Fight Week back to Las Vegas this year after two years without it. Before the pandemic, International Fight Week took place every year in early July ahead of a UFC pay-per-view timed near the Independence Day holiday. The festivities included fan conventions, UFC Hall of Fame inductions, fighter autograph signings and meet-and-greets, pool parties and more. This year, it’s back, and there’s little doubt the fans who come to “Sin City” for it will be amped up for its return. In recent weeks, other major sports have rolled out their all star-type festivities, including the NBA’s All-Star weekend and all the events leading up to the Super Bowl. So what can the UFC learn from those major sports
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Video: What can the UFC learn for International Fight Week from other major sports? – MMA Junkie