The more I think about the pay-per-view price bump for UFC 168, the more some things just don’t add up for me. I’m not talking about the financial math of it all, or why the UFC might feel like it could squeeze an extra five bucks out of its fans for the big year-end event. That part makes a certain kind of sense. I’m talking more about UFC President Dana White’s recent explanation for it , or the lack thereof.
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When increasing UFC 168 price tag, UFC needs a better reason than ‘cuz’ – MMA Junkie