(This story appears in today’s edition of USA TODAY .) If you follow a UFC fighter on some social media platform, chances are you’ve seen Sqor’s social media footprint by now. It may have been in a tweet about a training session, or a Facebook post about an upcoming fight. But instead of ending the way such self-promotional posts usually do, with a link to the fighter’s own website or Instagram page, instead you see a link to their profile on Sqor, which suddenly seems to be a ubiquitous presence on the social media feeds of pro fighters everywhere. It turns out there’s a very good reason why the UFC’s best are now so active on this relatively new social media platform: They’re being paid to do it.
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